At Sustify.world, we are committed to promoting transparency, accountability, and integrity in sustainability reporting. Our Anti-Greenwashing policy aims to ensure that companies using our platform provide accurate, honest, and verifiable sustainability data, helping prevent misleading claims about environmental practices. By fostering genuine sustainability efforts, we contribute to a marketplace that values ethical and impactful corporate actions.

1. Definition of Greenwashing

Greenwashing refers to the practice of providing false, misleading, or exaggerated claims about environmental practices, sustainability efforts, or eco-friendly products. Sustify.world is dedicated to identifying and preventing any form of greenwashing within our platform.

2. Commitment to Transparency

We ensure that all sustainability data reported through our platform is clearly presented, evidence-based, and aligned with recognized industry standards. Sustify.world encourages companies to submit accurate and up-to-date information on their environmental performance, including greenhouse gas (GHG) emissions, circularity practices, and progress toward the UN Sustainable Development Goals (SDGs).

3. Verification and Use of Recognized Standards

Sustify.world adheres to globally recognized sustainability standards such as the ISO 14064, GHG Protocol, and the UN Carbon Protocol. We work with external auditors and certified third-party verifiers to ensure that sustainability claims meet industry best practices and can be substantiated with verifiable data.

4. Corporate Accountability

Corporate users are responsible for providing accurate, verifiable data. Sustify.world's platform facilitates this process by offering clear guidelines and tools for reporting sustainability performance. However, companies are accountable for ensuring that the information submitted is truthful, and any misrepresentation of data is a direct violation of this policy.

5. Avoiding Greenwashing Pitfalls

We actively guide users in avoiding common greenwashing pitfalls, such as:

• Overstating Impact: Exaggerating the benefits of small-scale actions or making claims without measurable results.
• Vague Claims: Using imprecise terms like "eco-friendly" or "green" without explaining the actual environmental benefits.
• Selective Reporting: Highlighting one positive environmental aspect while downplaying other negative impacts.
• False Certifications: Using misleading or unauthorized environmental labels and certifications.

6. Continuous Monitoring and Updates

Sustainability data evolves over time, and Sustify.world encourages companies to regularly update their data to reflect current practices and progress. Outdated or incomplete data can mislead stakeholders and undermine the credibility of sustainability efforts.

7. Education and Awareness

Sustify.world provides guidance to help companies understand what constitutes genuine sustainability practices versus superficial actions. By offering insights and resources, we empower companies to avoid unintentional greenwashing and adopt meaningful sustainability strategies.

8. Consequences of Non-Compliance

Any company found to be engaging in greenwashing or providing false information may face penalties, including the removal of misleading claims, suspension of accounts, or public disclosure of infractions. Sustify.world reserves the right to take corrective action to protect the integrity of the platform and the community.

9. Collaborative Verification Efforts

Sustify.world partners with GHG verifiers, sustainability auditors, and industry experts to ensure that sustainability data shared on the platform meets recognized standards. This collaborative approach strengthens the trustworthiness of user-reported claims and supports genuine sustainability practices.

10. Supporting Long-Term Sustainability

Sustify.world encourages all users to adopt long-term, impactful sustainability strategies rather than one-off actions designed to enhance public image. Our platform promotes full lifecycle accountability, urging companies to consider the comprehensive environmental impact of their practices and products.

11. Limitation

While Sustify.world strives to provide tools, guidance, and third-party verification options to combat greenwashing, we do not independently verify all data submitted by users. Companies using Sustify.world are solely responsible for the accuracy, completeness, and truthfulness of their sustainability data. Sustify.world disclaims any liability for false, misleading, or inaccurate claims made by users of the platform.

Email: hello@sustify.world
Address: #02-08 Greenhub, 10 Raeburn Park, Singapore 088702