MEDIA PRIMA BERHAD
Malaysia | 4502.KL | Main
Reference
Report Year: 2024
Source Files: Media_Prima_Annual_Report_(Part_1).pdf, Media_Prima_Berhad_Annual_Report_(Part_1).pdf, Media_Prima_Berhad_Annual_Report_(Part_2).pdf, Media_Prima_Berhad_Sustainability_Report.pdf, Media_Prima_Sustainability_Report.pdf
Sustainability Committee
Sustainability Steering Committee (Members Unknown) 🟢
- Oversees sustainability issues 🟢
- Reviews strategies 🟢
Reporting
GRI, Separate Report 🟢
GHG Accounting
Media Prima has made commendable strides in GHG accounting by establishing baselines for Scope 1 (480.40 tCO₂e) and Scope 2 (20,108.90 tCO₂e) emissions for 2024, alongside initiating Scope 3 baseline measurements across material categories. The use of AI-powered platforms like Unravel Carbon and ESGTech for data collection highlights innovation in tracking environmental impact. However, significant gaps remain, such as the lack of third-party verification, unspecified GWP basis, and absence of a clear standard (e.g., GHG Protocol). Scope 3 data is not fully quantified, limiting a comprehensive view. To strengthen reporting, Media Prima should pursue third-party verification, adopt a recognized standard, and fully disclose Scope 3 emissions with detailed breakdowns. Including carbon intensity metrics would further enhance transparency and accountability in their decarbonization journey.
Emissions
| Scope | Value | Note |
|---|---|---|
| Scope1 | 480.40 tCO₂e 🟢 | |
| Scope2 | 20,108.90 tCO₂e 🟢 | |
| Scope3 | Baseline established 🟢 | Scope 3 data not fully quantified yet ⚠️ |
| Biogenic emissions | Not applicable → | No biomass or biofuel usage reported. |
Other Details
- Base year: 2024 (Scope 3 baseline established)
- Boundary inventory: Covers operations across offices, studios, and branches nationwide
- Gwp basis: Not specified in report ⚠️
- Standard: Not specified in report ⚠️
- Data collection approach: Activity data from electricity invoices, spend-based methodology for business travel, survey-based for employee commuting
- Third party verification: Not verified ⚠️
- Carbon intensity: Not reported ⚠️
Efforts
- AI-led emissions tracking 🟢
- Energy-efficient studios 🌞
- 7,103 kg fabric recycled 🟢
- Solar LED floodlights 🌞
- Energy-efficient equipment 🌱
Social Highlights
- RM3.4M for 11,000+ people 🟢
- 7,103 kg fabric recycled 🟢
- 86 engagement activities 🟢
- RM1.05M training investment 🟢
- 10 protégés onboarded 🟢
Governance
- Salary disclosure: Can't find ⚠️
- Litigation: Can't find ⚠️
Report Quality
Commendable initiative by Media Prima in their 2024 Sustainability Report with a strong focus on establishing GHG baselines and leveraging AI-powered tools for data collection 🟢. The report provides quantifiable actions such as Scope 1 (480.40 tCO₂e) and Scope 2 (20,108.90 tCO₂e) emissions data, and social impact metrics like RM3.4 million disbursed for community support. However, there are notable gaps, including the absence of third-party verification for emissions data and limited forward-looking commitments beyond general decarbonization goals ⚠️. Generic statements like 'commitment to sustainability' lack specific, measurable targets. To enhance credibility, Media Prima could incorporate verified data, set clear, time-bound targets (e.g., emission reduction by a specific year), and provide detailed Scope 3 breakdowns. Overall, the report lays a solid foundation but would benefit from greater specificity and accountability in sustainability outcomes.
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